Pretty Picklers
BACKGROUND
Kerry Shannon, founder of Pretty Picklers and a USA Pickleball Association Official Ambassador, began with a vision to create a vibrant and inclusive pickleball community. Together, we nurtured Pretty Picklers from inception, securing features in The Skimm, The Star Ledger, and USA Pickleball, and earning Kerry an exclusive NBC interview. Pretty Picklers embodies our shared commitment to camaraderie and inclusivity.
MY ROLE
As Kerry's design and branding partner, I provided comprehensive services, including brand identity, Wix website design, and social media management. We brought Pretty Picklers' vibrant vision to life, attracting thousands of followers, securing media features, and establishing partnerships, all reflecting our dedication to the pickleball community.
KEY ACHIEVEMENTS
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Thousands of social media followers from zero.
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Featured on TV and prominent publications.
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Online store launch and collaborations.
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Invitations to tournaments and professional meetups.
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Home with four pickleball courts, a hub for enthusiasts.
BRAND KEYWORDS
Vibrant + Inclusive + Community + Joyful
Silver Linings
BACKGROUND
Tracy Utzig, founder of Silver Linings, sought to enhance the brand identity and online presence of her personalized home management and organization services. Recognizing the importance of a minimalist and clean aesthetic, Tracy engaged our expertise to transform Silver Linings' brand image.
CHALLENGE
The challenge was to create a brand identity and website that reflected Tracy's minimalist and organized approach to home management while effectively communicating Silver Linings' mission to simplify lives and create peace of mind for clients.
MY ROLE
As Tracy's branding expert and web designer, I collaborated closely with her to craft a minimalist and clean brand identity that resonated with Silver Linings' target audience. From logo design to website development, every aspect of the brand was meticulously curated to convey a sense of simplicity and professionalism.
BRAND KEYWORDS
Minimalist + Clean + Organized + Simplify + Peace of Mind
Keller Williams
BACKGROUND
Keller Williams Realty, a leading real estate agency, sought to elevate the branding and marketing efforts of their New Jersey offices. Recognizing the need for a dedicated in-house branding and marketing expert, they engaged our services to provide comprehensive support to over 30 real estate agents across four offices.
CHALLENGE
The challenge was to develop unique and personalized branding solutions for each real estate agent, reflecting their individual traits and personality while maintaining a cohesive and professional brand image for Keller Williams Realty. Additionally, the goal was to empower agents to stand out in a competitive market and achieve their ultimate goal of selling properties.
MY ROLE
As the in-house branding and marketing expert for Keller Williams Realty, I worked closely with agents from the initial consultation stage to the implementation of their branding and marketing strategies. I provided personalized guidance, branding advice, and support tailored to each agent's needs, ensuring they felt confident in their brand identity and marketing efforts. From custom logos and websites to business cards, postcards, and social media posts, I created bespoke solutions that highlighted each agent's unique qualities while aligning with Keller Williams Realty's professional and modern brand standards.
BRAND KEYWORDS
Professional + Modern + Unique + Sales-driven
